The Global Communications Alliance is shocked and deeply saddened by the ongoing conflict in Ukraine. A senseless and brutal war in Europe that we condemn. The war shatters everything the international community holds dear: self-determination, peace and freedom. The GCA stands for international co-operation, exchange, understanding and learning from one another. Our thoughts are with the people in the region, who have been involved against their will and whose lives will never be the same again. We #standwithukraine!
Depending on in the field you are in and whether you work in Ottawa or Rotterdam, everyone understands the importance of brand awareness. Every company want consumers to be familiar with their brand or products.