Establishing a brand as a trusted and go-to resource is quite the achievement, especially in the competitive healthcare sector. Over the past three years, the team at Alterpraxis successfully led the strategic positioning of the Doctoralia brand in Mexico, showcasing their expertise, creativity, and commitment to delivering measurable results.
At the core of Alterpraxis’s strategy was a comprehensive media campaign aimed at amplifying Doctoralia’s presence in Mexico’s healthcare sector. This initiative yielded nearly 2,000 publications across various media outlets, with 30 percent of these appearing in Tier 1 media. Such extensive coverage not only boosted brand awareness but also solidified Doctoralia’s reputation as a reliable healthcare platform. Additionally, the creation and distribution of nearly 200 pieces of editorial content further reinforced the brand’s credibility and reach.
To establish Doctoralia as a thought leader in the healthcare industry, Alterpraxis organized and promoted expert-led webinars, interviews, and articles. These efforts highlighted the expertise of top health professionals, reinforcing the credibility of the Doctoralia. This approach underscored the platform’s commitment to quality healthcare and enhanced its reputation among both patients and healthcare professionals.
Alterpraxis stands out for its innovative communication strategies, which blend creativity, technology, and deep industry insights. Their teams craft compelling narratives that resonate with target audiences, leveraging cutting-edge digital tools and data-driven approaches to ensure messages are both impactful and aligned with client business goals. This commitment to delivering measurable results and fostering meaningful connections between clients and their stakeholders is a hallmark of Alterpraxis’s approach. Their portfolio is diverse and impressive, including notable clients such as Axtel, United States Gypsum Corporation, Dupont, and Universidad La Salle.
Doctoralia, part of the DocPlanner group, is the world’s largest healthcare platform, operating in over 20 countries and serving millions of users. In Mexico, Doctoralia has revolutionized how patients seek and receive medical care by providing a platform to find high-quality specialists, manage appointments, and access online consultations. Through its collaboration with Doctoralia Mexico, Alterpraxis has played a crucial role in establishing Doctoralia as the preferred platform for both patients and healthcare professionals.
If you would like to learn more about working with Alterpraxis, visit their website or contact them directly to explore how their unique strategies can benefit your organization.
