Bijl PR and the German agency navos have recently started working on the EuregioRail project. The aim of this project is to realize a direct rail connection between the cities of Zwolle (the Netherlands) and Münster (Germany). The new connection will increase capacity, shorten travel times and contribute to more intensive cooperation in the Dutch-German border region at all levels. The new connection is to be established in 2027 and further expanded in the following years. Bijl PR and navos will provide strategic communication advice on the Euregiorail project.
The client is EUREGIO, a Dutch-German partnership with 129 cities, municipalities, Kreisen and water boards as members. The aim of this organization is to realize simpler cooperation between the two countries. The EuregioRail project contributes to this by merging the border area into one large common region.
The aim of the assignment is to bring EuregioRail to the attention of partners and stakeholders in the Netherlands, Germany and within the EU in Brussels, in support of the lobby plan. In addition, Bijl PR, together with navos and other involved parties, is working on stakeholder management and organizing an EuregioRail conference. Both agencies are members of the Global Communications Alliance and work together more often on international assignments.
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